VC Fund Marketing 101 for Today’s Emerging Manager

VC Fund Marketing 101 for Today’s Emerging Manager

For today’s emerging manager, attracting the best founders and LPs to join on your quest is a critical piece of your fund journey. In order to do this successfully over the long-term, you must address the one thing so many others run from: Marketing. Yes, good old-fashioned getting the word out! While at the end of the day, word-of-mouth referrals will be the most valuable source of quality deal flow, there are some fundamental bases to be covered when it comes to raising your visibility in the venture capital ecosystem, whether through social media, creating blog content, or hosting events. Below is a quick crash course every emerging manager should take when thinking through their fund’s marketing strategy.

Rebecca Mitchem and Tom Ferguson to Host Live AMA on Fundraising Fundamentals at Strut’s VC Fund Operations Bootcamp

The venture capital landscape is more competitive than ever before, and knowing how to fundraise is—and always will be—a vital skill. Luckily, we've brought A-game knowledge to your table for our Fall 2022 VC Fund Operations Bootcamp: Rebecca Mitchem, Partner at Neotribe Ventures, and Tom Ferguson, Managing Partner at Burnt Island Ventures.

As partners in emerging funds, Rebecca and Tom know firsthand what it takes to raise capital. Tom’s Burnt Island Ventures, born out of both passion and necessity, was created to support founders who are tackling the global water crisis head-on and attempting to mitigate the effects of climate change. Fundraising for thesis-driven capital presents a unique subset of challenges and Tom will share his lessons learned along the journey. 

Rebecca currently co-leads Neotribe’s inaugural growth stage fund, Ignite (which launched in 2021). But she got her start on the other side of the fence at JP Morgan, where she spent nearly a decade. She has experience evaluating, and deploying capital into, both VC funds and startups. Rebecca has built her career in this category and brings a polished insider’s perspective to the VC fundraising landscape.

With these two joining forces to answer all of your burning fundraising questions, this is an AMA not to miss. The course begins on September 27th—reserve your spot today!